The Body Canvas
A premium-yet-affordable Shopify store for an anti-tarnish, 18k gold-plated jewelry brand built to showcase stacking, run promotions and convert on mobile.
Client
The Body Canvas
Industry
Jewelry · D2C
Platform
Shopify
Location
India
The challenge
The Body Canvas needed an online store that felt premium but stayed affordable — one that could merchandise a stack-and-style jewelry range, run offers like 'Buy 2 Get 1 Free', support Cash on Delivery and pan-India shipping, and convert a largely mobile audience.
What we built
We built a custom Shopify store designed around promotion-led merchandising and trust. The homepage leads with rotating offer banners and lifestyle imagery, then guides shoppers through Bestsellers, Featured Products and image-based category navigation into conversion-focused product pages.
- Custom Shopify theme with promo-driven hero carousel (Buy 2 Get 1 Free)
- Bestsellers and Featured Products grids
- Image-based category navigation (necklaces, rings, bracelets, earrings)
- Product pages with sale pricing and discount badges
- Customer reviews section and 'Our Promise' trust badges
- Cash on Delivery checkout and pan-India shipping messaging
- WhatsApp inquiry, email capture and Instagram/Facebook integration
- Search, account and persistent cart
Performance scores
Lighthouse-style scores for The Body Canvas — optimized for speed, accessibility and SEO.
Performance
Accessibility
Best Practices
SEO
Optimized with AVIF/WebP images, lazy loading and clean, mobile-first code.
The outcome
A fast, mobile-first Shopify store with promotion-led merchandising and clear trust signals — built to turn browsers into buyers across India.