What Is Juspay?
Juspay is India's leading payment orchestration platform, processing over 50 million transactions daily. It powers payments for brands like Amazon, Flipkart, Swiggy, and CRED.
For Shopify merchants, Juspay offers:
- Higher payment success rates through intelligent routing
- Unified payment experience across all methods
- Faster checkout with tokenized cards and UPI
Why Payment Success Rate Matters
The average payment success rate in India is around 65-70%. That means 30% of customers who try to pay fail — and most never retry. Every 1% improvement in payment success directly increases revenue.
How Juspay Improves Payment Success
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Intelligent Payment Routing
Juspay routes each transaction to the gateway most likely to succeed:- Multiple gateway connections (Razorpay, PayU, Cashfree, etc.)
- Real-time success rate monitoring per gateway
- Automatic failover to backup gateway
- Bank-specific routing optimization
UPI Intent Flow
Instead of entering UPI IDs manually:- Customer taps "Pay with UPI"
- Phone shows installed UPI apps (Google Pay, PhonePe, Paytm)
- One tap to authorize payment
- No typing, no errors, no redirects
Card Tokenization
Save cards securely for repeat customers:- RBI-compliant tokenization
- One-click payments for returning customers
- Reduced friction for repeat purchases
- Higher success rates for saved cards
Smart Retry Logic
When a payment fails:- Auto-detect failure reason (bank timeout, insufficient funds, etc.)
- Suggest alternative payment method
- Offer retry with different gateway
- Track and recover failed transactions
Integrating Juspay with Shopify
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Through GoKwik or Breeze
The easiest way — both platforms support Juspay as a payment backend:- GoKwik + Juspay: AI checkout + intelligent payments
- Breeze + Juspay: One-page checkout + optimized payments
Direct Integration
For custom Shopify builds: 1. Sign up for a Juspay merchant account 2. Get API credentials (Merchant ID, API Key) 3. Install the Juspay Shopify app or use the API 4. Configure payment methods and routing rules 5. Test in sandbox mode before going live#
Supported Payment Methods
- UPI (Intent + Collect)
- Credit/Debit Cards (Visa, Mastercard, RuPay)
- Net Banking (50+ banks)
- Wallets (Paytm, Amazon Pay, PhonePe)
- Buy Now Pay Later (Simpl, ZestMoney, LazyPay)
- EMI (No-cost and standard)
- International Cards
Juspay + Shopify: The Results
Merchants using Juspay on Shopify see:
- 8-12% higher payment success rate
- 50% faster UPI payments with intent flow
- 20% more repeat purchases with tokenization
- 99.99% uptime for payment processing
Our Recommendation
For Indian Shopify stores doing 1000+ transactions/month, Juspay is a no-brainer. The payment success improvement alone pays for itself many times over. We typically pair it with GoKwik or Breeze checkout for the complete conversion optimization stack. Want to integrate Juspay? Let's optimize your payments.
