The Post-Purchase Gap
Most Shopify stores focus on getting the sale but ignore what happens after. Customers are left checking carrier websites with ugly tracking pages. This is a missed branding opportunity. Shipway fills this gap with branded post-purchase experiences.
What Shipway Does
#
Branded Tracking Pages
Instead of sending customers to Delhivery or BlueDart's website:- Custom tracking page on YOUR domain
- Your brand colors, logo, and messaging
- Product recommendations on the tracking page
- Estimated delivery dates with visual timeline
Automated Notifications
Keep customers informed at every step:- Order confirmed: Immediate confirmation
- Shipped: With tracking link
- In transit: Daily updates
- Out for delivery: Same-day alert
- Delivered: With feedback request
- Delayed: Proactive communication
#
NDR Management
Non-Delivery Reports are a major cost center. Shipway automates:- Instant customer contact on failed delivery
- Self-service rescheduling by customer
- Automated re-attempt scheduling
- Address correction workflow
Returns & RTO Dashboard
Track and manage:- Return requests and processing
- RTO shipments and reasons
- Carrier performance comparison
- Delivery success rates by pincode
Setting Up Shipway on Shopify
#
Step 1: Install & Connect
- Install Shipway from Shopify App Store
- Connect your carrier accounts (Delhivery, Shiprocket, Ecom Express, etc.)
- Sync existing orders automatically
Step 2: Design Your Tracking Page
- Choose a template or build custom
- Add your logo, colors, and fonts
- Include product recommendations
- Add social media links and marketing banners
Step 3: Configure Notifications
- Set up triggers for each shipment status
- Customize message templates
- Choose channels (email, SMS, WhatsApp)
- Set quiet hours to avoid late-night messages
Step 4: Enable Analytics
- Carrier performance dashboards
- Delivery time analytics
- Customer satisfaction tracking
- RTO analysis by region
The Business Impact
Stores using Shipway report:
- 55% reduction in "Where's my order?" support tickets
- 30% increase in repeat purchase rate from tracking page recommendations
- 25% improvement in delivery success through NDR automation
- 4x more traffic to branded tracking pages vs carrier pages
Why Shipway + Shopify Works
Shipway's deep Shopify integration means:
- Real-time order sync
- Automatic tracking number import
- Shopify Flow compatibility
- Works alongside GoKwik, Breeze, and other apps
Our Setup Process
At ANF STUDIO, we set up Shipway as part of our complete Shopify ecosystem: 1. Breeze/GoKwik for checkout optimization 2. Juspay for payment success 3. Shipway for post-purchase experience 4. Return Prime for returns management
This end-to-end approach covers the entire customer journey. Ready to upgrade your post-purchase experience? Let's set up Shipway.
