B2B Is a Growth Channel Hiding in Your Store
If you sell to retailers, distributors or bulk buyers over email and spreadsheets, you are leaving time and money on the table. Shopify's B2B features let you run wholesale as smoothly as your D2C store — with custom pricing, terms and a self-serve portal. Here is what is possible in 2026.
Core B2B Capabilities on Shopify
- Company profiles with multiple buyers and locations
- Customer-specific catalogues and price lists (different prices per account)
- Quantity rules and order minimums
- Net payment terms (Net 30/60) and manual payment options
- A dedicated B2B storefront separate from your retail store
Shopify Plus for Serious B2B
Advanced B2B — company accounts, granular price lists, and a fully customised wholesale experience — lives on Shopify Plus. If wholesale is a real channel for you, Plus pays for itself in saved hours and larger orders.
Design a Self-Serve Wholesale Portal
The goal is to stop taking orders manually. A good B2B setup lets buyers:
- Log in and see their negotiated prices
- Reorder quickly from past orders
- See real-time stock and place large orders
- Download invoices and manage their account
Pricing and Terms Strategy
- Tier pricing by volume to reward bigger orders
- Set sensible minimums so small orders stay profitable
- Offer terms only to vetted accounts
- Keep D2C and B2B pricing cleanly separated
Blending B2B and D2C
Many brands run both from one Shopify backend — shared inventory, separate storefronts and pricing. That means one source of truth and far less operational chaos.
Want to scale wholesale on Shopify? ANF STUDIO builds B2B stores and portals on Shopify and Shopify Plus. Let's talk.
